What is Augmented Reality (AR)?
Augmented reality (AR) is a technology that enhances the user’s view of the real world by overlaying what the user sees with computer-generated information. The technology is prevalent in smartphone AR applications that require the user to use their camera phone. By taking the image from the camera and processing in real time, the application delivers contextual information, like navigation support or gaming and social experiences that are still rooted in the real world, for instance, the augmented environments that are generated through the Snapchat lenses. Increasingly, focus is growing on delivering a more holistic AR experience through wearable smart glasses.
Why is Augmented Reality Important?
While augmented reality (AR) is an increasingly important component of online gaming and social media, a growing number of AR applications are being adopted in industries such as education, healthcare, and retail. Arm’s CPU and GPU technologies provide the power and efficiency requirements for next-gen AR devices, such as their increasingly complex features and capabilities, all within a light and comfortable wearable form factor.
Related Solutions and Resources
See how the Arm compute platform provides a performant, efficient, and intelligent solution to meet the needs of AR devices and experiences.
Explore the differences in extended reality (XR), augmented reality (AR), virtual reality (VR), and mixed reality (MR).
Explore the differences in AR, VR, and MR.